Pulp Pantry makes chips out of vegetable pulp — the leftover fibre from cold-pressed juices that would otherwise go straight to landfill. It is one of the most genuinely radical ideas in the DTC snack space right now: turning food waste into something people actually want to eat, and making it taste good enough that the upcycling story feels like a bonus rather than a compromise.

The brand has real traction, a loyal customer base, and a concept strong enough to carry a much bigger cultural footprint than it currently occupies. The product is bold. The mission is loud. The snack literally comes from trash and makes it delicious.

What follows is not a critique. It is an exploration — a visual and strategic exercise in asking what Pulp Pantry could look and feel like if its brand identity finally matched the audacity of what it actually does. We are looking at the visual design, the UX logic, and the brand language across touchpoints, and imagining a version of Pulp Pantry that is as radical on screen as it is in the bag.